Clean Beauty · Skincare01
5.8×
Blended ROAS in 90 days
Halcyon Skincare
Rebuilt Meta CBO structure, launched incremental TikTok Spark Ads, and shipped 42 static creatives in Q1.
Performance Marketing / D2C Only / Est. 2019
We scale
consumer brands.
Scaleform is a performance marketing studio built exclusively for category-defining D2C brands. We turn paid media into predictable, profitable growth — not a spreadsheet of vanity metrics.
$180M+
Ad spend managed
6.4×
Avg. blended ROAS
84
D2C brands scaled
37%
Median CAC reduction
Trusted by category-defining D2C brands
HALCYON
NORTHGATE
KAVALI
AUREL
MARBLE&CO
OSAKA LAB
NOMAD
VALKYRIE
What we do
A studio structured for profitable growth.
Six disciplines. One operating system. Every engagement is led by a senior strategist with skin in the game — no juniors, no offshore handoffs.
01
Paid Media
Meta, Google, TikTok, and Applovin. Full-funnel structures, MMM-informed budget shifts, and profit-anchored bidding — not last-click theatre.
02
CRO & Landing
Shopify and headless landing systems designed for scale. Weekly experiments, statistical rigor, LP variants that raise contribution margin.
03
Retention
Klaviyo and Postscript flows engineered for LTV expansion. Segmented, on-brand, and measured against incremental revenue, not opens.
04
Creative Studio
In-house UGC, static, and motion pipelines. Concept → shoot → post in a single system. Creative iteration is the growth lever.
05
Analytics & MMM
Server-side tracking, incrementality studies, and a north-star dashboard that ties every dollar to blended contribution margin.
06
Launch Ops
New product launches and category expansions. Waitlists, seeding, launch-week ad plans, and buzz engineered — not hoped for.
Selected work
Numbers that compound.
Fashion · Premium DTC02
-41%
CAC vs. prior agency
Northgate Denim
Sunset broad-audience spray. New portfolio-of-signals structure raised contribution margin 22%.
Functional Beverage03
$14M
Net-new revenue, 12 mo
Kavali Hydration
New launch playbook: waitlist, seeding, MMM-backed spend curve on Meta + Google Performance Max.
Methodology
A repeatable operating system.
The same system runs across every account we manage — refined across nine years of D2C spend. Nothing is invented on the fly.
01
Audit
72-hour teardown of your account, creative, funnel, and analytics stack. You walk away with a plan whether you engage us or not.
02
Strategy
MMM-informed budget model, a 12-week creative roadmap, and a landing system tied to your contribution margin targets.
03
Launch
New account structure, creative pipeline, and reporting shipped in the first 21 days. Fast, but never sloppy.
04
Scale
Weekly ops cadence with senior strategists. Monthly investment committees to decide what to double down on — and what to kill.
Founders on record
“In 90 days Scaleform did what two agencies couldn't in two years. They speak the language of contribution margin, not vanity ROAS.”
Priya Rao
Co-founder, Halcyon Skincare
“Their creative pipeline alone is worth the retainer. We ship 30+ concepts a month and it shows in every KPI we care about.”
Mark Ellison
CEO, Northgate Denim
“The audit was the most brutally honest doc I've read about our business. We hired them the day after we got it.”
Sana Kavali
Founder, Kavali Hydration
Book a strategy call
Ready to scale seriously?
Tell us about your brand. If we're a fit, we'll ship you a free 72-hour audit — no obligations, no boilerplate deck.
Senior-only strategist team
First audit is on us
24-hour response guarantee